It might sound simple but it is difficult to choose and buy a domain. There are many things that need to be noted. Before you go ahead and buy your domain, here is a list of 7 things you want to keep in mind before you buy.
Your business name impacts your decision to buy a domain. Most businesses start out by focusing on a particular niche and then they branch out after they start doing well in that niche. This is probably what you are doing now too. However, you need to think about your future business plans. Do you want to stick to your niche or do you want to expand in the future and provide other products and services? Thinking about your long-term business plans will enable you to choose a name that won’t restrict your business and will enable expansion. Shopify’s name generator tool can help you find a unique name for your business and can help you check domain availability instantly.
Choose the Right Domain Name
Exact match domains might sound sensible because they include the target keywords. However, they are not anymore. Google has an Exact Match Domain algorithm that is strict regarding exact match domains and it penalizes such domains. Hence, don’t fall in the trap of choosing a domain name that is either too generic in nature or sounds low-quality. Instead, you want to focus on choosing a domain name that represents your brand in a unique way while being relatable at the same time. This may take some time but this strategy will help you in the long term as well.
Sometimes when you think you have the perfect domain and you are ready to buy a domain you realize that the name is already owned by someone else. However, you can try your luck if the preowned domain isn’t being used by offering to buy the domain from the owner. WHOIS gives you information regarding domain ownership which you can use to contact the owner. Although this can be expensive when compared to buying from a domain provider, it can help you get the domain name of your choice. This can be difficult but it is worth a try and you can always reject what the owner is asking for if he is quoting too high a price.
History of Domain Name
You want to check the history of the domain name before you choose it or buy it. This is one of the mistakes that are done by businesses as they don’t take the time to check the history of the domain name of their choice. The history of the domain name is important because you want to make sure that the name hasn’t been penalized in the past or something bad isn’t related to that domain name. If the history doesn’t look good then it is a good idea to choose another domain name. You can use various tools to check the domain name history such as Wayback Machine.
Before you buy a domain you should check the availability of the same-named social media handles. That is, ideally you want all your names to be similar so that customers can easily know that it is you. Hence, checking whether the same or similar social media handles are available is crucial for your business. Your customers will be able to find you easily when this is the case and they can more easily connect with you when necessary. You should focus on having the same name for all the social media handles or at least closely similar names so there are consistency and uniformity across all of them.
Stop Others From Copying
It is easy to find the perfect name and then stick to it. As your business starts to flourish people will take notice and some might try and copy you. They can easily copy by using your domain name and then creating a variant of it and using it to make their store popular. Or they may use your domain name with a different extension. If you wish to protect yourself then there are a few things that you can do. You can buy the variants of your domain name and you can purchase all the extensions of your domain name. You can even buy additional keywords and misspellings that are common to ensure no one else can copy.
Protect Personal Information
Registration is the process through which you can buy a domain. And when you buy a domain, it is possible for others to get access to information about you. This information can include your name, phone number, address, and so on. If you do not have a business office then people can get access to your home address. It is best that you hide your personal information. There are numerous tools that are available and one of them in WhoisGuard. This charges a fee so that your personal information is hidden from people. This is best for you if you have a home business and your contact information includes your home address.
When you keep the essential points in mind, you will be able to choose and buy the domain of your choice. If you want some inspiration then you can head to Shopify’s business name generator tool that gives you ideas about what your domain name can be.